You can have it all, raising a family and running your own business. We spoke to Katya, owner of KidPix to discuss her tips, and what’s shes learnt having done both.
For those thinking of doing the same, listen up!
1. Believe in yourself
Have confidence and believe in your idea, because if you don’t then no one else will! Your enthusiasm and drive should inspire others around you and will help you push through the though times.
Every entrepreneur has doubts and fears and it is very normal to question things, but once you see an opportunity and really decide to go for it, start and don’t look back – you can really do this!
Assume a winning mindset – why can’t it be you who will [insert dream here]?
2. You can’t do it all – don’t be afraid to ask for help
It’s 2019 and I hope that by now you realise that you can’t do it all yourself. It is impossible to be the best wife, mother, sister, friend, boss, co-founder whilst maintaining an immaculate house, perfect children, great sex life and staying on top of all the recent Netflix releases.
The fact of the matter is that you don’t need to do it all yourself!
- Get your partner to help with housework, cooking and children (it’s NOT called babysitting – they are his/her children too!).
- If you have a baby and are breastfeeding, consider expressing so that your partner can share the load.
- Have you considered shared parental leave?
- If possible, get the grandparents involved, ask your friends and extended family members to help out.
- If you have a child at school, see if you can alternate playdates – one week you take the children and the next week the other family does. It is incredible how much more you can get done when you don’t need to worry about the nursery or school pick-ups.
3. Let go of the quest for perfection
This will be difficult if you are an overachiever or a perfectionist and want your new venture to succeed at any cost. I know, because that’s exactly me. I love to obsess about tiny details – from choosing the most engaging cover image for our pitch deck to selecting the perfect shade of pink for our baby girl gift sets’ packaging! You have to accept that you can’t control everything, and 99% of the time people don’t notice or care about the tiny details you’ve obsessed over for hours.
You have to learn to push through decisions, no matter their significance and get the job done.
4. Surround yourself with a support network
Find others who are in the same position as you. It may be the girl from your pregnancy yoga class / NCT group who is launching a new payments app, or that guy your best friend had a crush on in high school who has just launched the latest coffee-free/sugar-free/dairy-free hot drink delivery service. It doesn’t matter who it is, if you know someone who has just launched a new business, you MUST reach out to them! If there is no one in your immediate circle, don’t worry, there is a lot of support available online. There are brilliant Facebook groups and Instagram accounts.
When I started my business, I lived in a sleepy suburb of Dublin where Uber didn’t exist and Deliveroo only serviced three restaurants (!), so online was the only place I could get help. I love the podcast “How I built this” by Guy Raz and the Tim Ferriss Show (his books are also brilliant – read at least one!).
Download an app, listen on the tube on your way to work/school or get your Alexa to play it while you’re making dinner.
Surround yourself with others like you so that the idea of starting and running your own company becomes second nature.
5. Family Time
Make time every day (not just on the weekends) for you and your family. Lock your phone away and just be there for your family. It’s so tempting to check the latest order update, tweet or message but you have to remember that the message will still be waiting patiently for you when family time is over. For me, dinner, bath and bedtime is phone and gadget-free.
Other tips – do not pull all-nighters (they catch up with you and take a toll on your health), learn to say no to things that are not very important and have fun!
In partnership with KidPix
Oxford educated Katya started her career in the City of London, however after her second maternity leave she decided not to return to her job in sales but instead launched KidPix, shopping platform for baby and children’s clothes showcasing leading independent designers. KidPix offers personal subscription boxes and baby gift boxes.