Kick starting social media for your business
In the digital age of today, you’ll struggle to find a business that isn’t on social media. Platforms like Facebook, Instagram and Twitter can be an integral and budget-friendly means of marketing and, if used properly, can help any business fly. So, for small businesses starting out, it’s important to ensure you’ve got a knock-out social media strategy in place.
Here’s eight top tips to help you on your way…
Goals and objectives
Any good plan needs goals and objectives, otherwise what’s the point? This will give your strategy purpose and you/your team drive.
First things first, decide what you want your social media to do for your business. Do you want to drive traffic to your website? Or maybe generate leads? From here you plan content and implement tactics that will help you reach those objectives.
It’s important to know what your competitors are up to on social media. While it’s never a good idea to copy, it will provide insight into the creative space you’re playing in and also show you what’s working (and more importantly what’s not) for businesses like yours.
Platforms, platforms everywhere
While it’s always good to make the most of the platforms that are out there, don’t just assume you need to be on all of them. If your business is a round peg, it can be a waste of time and resources trying to fit it into a square hole.
Do your research – find out where your audience spends their time online. It’s also worth remembering that Instagram serves a different purpose than Twitter for example, so make sure your content is suitable for whichever platform you’re using.
Who are you talking to?
Speaking of audiences, make sure you know who you’re talking to. Social media can help with identifying and expanding your target market, but you need to have a fundamental understanding of who your audience is in the first place. Take a look at the data you have on your current customers/users and start from there. This will help with building your look-alike audiences on platforms such as Facebook.
It’s easy to forget the whole purpose of social media is to be social. Ensure your strategy incorporates proactive engagement on your platforms. If a customer DMs you, respond with the information they’ve asked for, don’t direct them somewhere else. Comment on your followers’/potential followers’ content and respond to news alerts that are relevant to your business to ensure you’re part of wider conversations happening online.
Quality over quantity
Don’t be blindsided by the desire to produce high volumes of content for your social media platforms. While populating your feeds is important, you need to ensure you’re not compromising on quality for quantity. If your posts aren’t adding value for your followers, you’ll no doubt see a dramatic decline in your engagement levels. So, when planning your content, ask yourself how each post is helping you reach your goals.
Make the most of what’s available to you. Use the analytics tools on each platform to check how your posts are performing. Use websites like Canva to help you with the visual side of things – engaging imagery is the key to any successful social media channel; did you know according to some research, posts with images produce 650% higher engagement than text-only posts?
It may also be worth investing in a social media management program, like Hootsuite. This will help you plan, manage and produce content more efficiently.
Once your social media platforms are up and running, keep an eye on them. After a month or two, carry out an audit. See what’s working for you and what isn’t. Remember, your strategy is in place as a guide but it can change. If certain forms of content are getting a frosty reception, switch it up. This is all part of finding out what works for you as a business.
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This post was provided by Property House Marketing